Get started creating web pages using text files and HTML code! This article is a continuation of HTML Explained: Part 1, which gives a general overview of HTML. Here, we’re going to get into the nitty gritty of the code itself. Once you see how simple it really is, you should RUN, not walk to the nearest bookstore and grab your own copy of a handy HTML manual. All right, let’s begin.
In viewing the source of web pages, you may have noticed a lot of these things: < >. They’re called HTML tags, and they’re what the computer uses to interpret the HTML code.
NOTE: in this article I had to add spaces to all of my HTML tags so that I could display them without actually having them work. There are two HTML tricks to actually "shutting off" HTML tags, but neither of them function properly in this submission box.
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Want to save money while promoting your web-based business? Of course you do. Here’s some advice on the matter, from a freelance copywriter who knows: it pays to learn the basics of HTML.
If you’re like me (stubborn), you’ve probably been dodging HTML for many years. All that code mushed together… it’s distressing to look at! But here’s the thing: HTML is your friend. He might be ugly, but he’s a good guy to have on your side.
Once you get a basic understanding of how HTML works, the gibberish starts to make sense. And that’s when you’ll realize how easy it is to create web pages for your own business without having to 1. pay a designer thousands of dollars, or 2. purchase one of those expensive web design programs.
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Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyone’s becoming afraid… They also think that getting #1 rankings is near impossible.
Yes, if you’re trying to trick search engines, THEN - they’re out to get you - BIG TIME.
BUT, if you’re willing to work with them and help them, then they can seriously be your business’s best friend.
Here’s how:
Writing Articles for Search Engines
Actually, you’re writing articles for TWO people.
1. Search Engines
2. Your Potential Customers
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When designing a website, it is important that webmasters ask some general questions before they begin the design process…
What Is The Purpose Of Your Website?
Many companies use websites to establish their brand. Others use websites as a communication tool. Some companies see websites as sales vehicles and “billboards”. Still others use their website as an educational tool. And some may be any combination of the above. The website must have a purpose in order for it to be effective.
What Is It That You Are Trying To Accomplish With The Website?
A strong understanding of the website will allow a webmaster to emphasize the action they want the website visitor to take on the website. By defining and understanding the purpose of the website, webmasters and publishers can better structure the information on the website. Information can be provided with the appropriate emphasis and navigation. An ideal website will lead the web visitor to take the action the webmaster wants.
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